At Berber Cement Company Limited, our mandate is to steward a well-governed, resilient enterprise that creates durable value for customers, employees, communities, and shareholders. We are strengthening decision rights, accountability, and transparency so that choices are timely, evidence-based, and aligned with long-term strategy. Sustainability is integral to our operating model: prudent resource use, rigorous HSE compliance, continuous improvement in emissions and dust control, and constructive engagement with our host communities. Our priorities remain reliability, integrity, and disciplined execution. Customers should expect consistent product quality, on-time delivery, and clear communication. Internally, we continue to invest in leadership, capability building, and digital enablement to raise standards quarter after quarter—enhancing our environmental and social footprint while preserving commercial rigor.

Asim Eltom

Plant Manager

Operating a large-scale cement facility in challenging circumstances requires rigor, readiness, and calm execution. We plan every shift to standard, manage constraints proactively—across power, fuels, spares, and logistics—and recover swiftly when disruptions occur. Our focus is stable operations and predictable uptime. We combine preventive and condition-based maintenance with root-cause analysis to eliminate repeat losses, monitor heat and power consumption, optimize the fuel mix, and maintain tight process discipline from quarry to packing. The objective is straightforward: protect people and assets while delivering specification-compliant output, day after day.

Hassan Najmeldin

Chief Financial Officer

Finance is the enterprise’s fiduciary steward and a strategic partner to management. We uphold IFRS-compliant reporting, an unambiguous internal-control environment, and audit-ready records, providing the General Manager and the Board of Directors with decision-grade insight. Capital is 2 allocated through stage-gated governance, explicit hurdle rates, and ROCE discipline to ensure resources flow to the highest-value opportunities. Our treasury agenda centers on liquidity resilience and covenant compliance: rigorous cash forecasting, working-capital optimization across receivables, inventory, and payables, and a balanced funding strategy with diversified banking relationships. We manage market risks—FX, interest rate, and key commodities—through policy-driven hedging and prudent insurance coverage. Performance is monitored via transparent dashboards, variance analysis, and scenario/sensitivity modelling so that strategy, budget, and execution remain tightly aligned. The outcome we pursue is durable value creation supported by timely, accurate, and objective information.

Ashraf Mustafa

Sales Manager

Our commercial promise is unequivocal: dependable quality, reliable delivery, and responsive service. We serve two channels—bagged cement and bulk cement—with differentiated logistics and service levels for distributors, contractors, and ready-mix producers. Relationships are managed through structured account plans, transparent allocations, disciplined order-to-cash processes, and clear SLAs. Documentation and communication are accurate and timely; feedback loops are closed quickly. By staying tightly aligned with Production and Dispatch, we safeguard customer schedules and build long-term, trust-based partnerships.

Moawia Osman

Procurement Manager

Procurement is a strategic lever for cost, reliability, and risk. We source with rigor and integrity, awarding business on total cost of ownership, quality assurance, delivery performance, and supplier ethics. Our operating model combines category strategies, competitive sourcing, and robust contracting (clear specifications, Incoterms, and risk allocation). We diversify supply where prudent, develop capable partners—including local suppliers—and coordinate with Operations and Finance to optimize inventory, lead times, and cash. The aim is uninterrupted supply at the right specification, at the right time, and at the right total cost.

Amar Sirageldin

Human Resources Manager

People and culture are the foundation of sustainable performance. HR enables a high-trust, high-accountability organization through workforce planning, merit-based recruitment, structured onboarding, and continuous capability 3 development. We invest in leadership pipelines, coaching, and succession to strengthen bench depth, and we uphold fair, consistent performance management. In partnership with HSE and line management, we embed safe work practices and meaningful employee engagement. Our objective is clear: capable teams, clear standards, and a workplace where everyone can perform at their best—safely and consistently.

Elhadi Abdalaal

Production Manager

Production excellence is built on disciplined routines and a learning culture. We synchronize mining, crushing, raw milling, kiln, cement milling, and packing against explicit daily targets for throughput, quality, and safety. Each shift executes to standard, conducts focused reviews, and converts deviations into corrective actions that are shared and sustained. Capability building is central—skills matrices, cross-training, and coaching ensure crews improve every day. Working with Maintenance, Utilities, and the QC laboratory, we maintain tight process windows and convert lessons learned into stable, repeatable performance. The result is reliable tonnage, consistent quality, and clean handovers across all shifts.